ABOUT GENNFLOW
GennFlow was built around a simple idea. The best time to discover an opportunity isn’t when everyone else discovers it.
Most agencies find out about opportunities when a tender or formal brief appears. Budgets are often shaped, preferred suppliers are known, and the competition is already lining up. GennFlow looks further upstream. We identify the signals before the brief, so you can start the right conversations earlier, build relationships and influence outcomes.
We turn complex public information into clear, relevant opportunities for creative agencies.
We monitor a wide range of sources to identify early-stage opportunities across public sector, cultural and heritage, placemaking, Digital and Web and FMCG and packaging.
Each Signal is researched and qualified to understand what’s happening, why it matters, likely creative requirements, budget, timing and key decision-makers.
You unlock the intelligence, including relevant decision-makers and suggested outreach. You handle the introduction and build the relationship.
Every GennFlow Signal is limited to five agencies. Once that limit is reached, the Signal closes. This keeps the intelligence valuable and gives you a genuine head start.
We focus on three core audiences, where we see the biggest opportunities for creative work.
From destination brands and major developments to cultural organisations, heritage assets and public-sector transformation. We track the decisions, funding and investment that create opportunities before briefs reach the market.
We identify organisations preparing for website redevelopment, digital transformation and platform change, using strategy, funding, leadership and procurement signals to surface opportunities before the tender lands.
We track investment, acquisitions, product launches, international expansion and leadership changes across consumer brands, identifying the moments most likely to trigger packaging, brand and creative spend.
FOUNDED BY AN AGENCY OWNER
GennFlow was founded by Bruce Smith after more than 20 years working in the creative industry and running his own creative agency. Its mission is to help agencies build greater certainty into their new business outreach, connecting them with the opportunities and organisations best suited to their agency.
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