Last updated 8 October 2026
GennFlow is a business intelligence platform operated by Fegu Ltd, trading as GennFlow (“GennFlow”, “we”, “us” or “our”).
We take the privacy and protection of personal information seriously. This Privacy Policy explains how we collect, use, store and share personal data in connection with our website, platform and business intelligence services.
It applies to visitors, registered users, subscribers and individuals whose professional information may be featured within GennFlow’s intelligence.
For privacy enquiries, please contact hello@gennflow.com.
GennFlow provides business intelligence to creative agencies, helping them identify commercial opportunities, emerging projects and relevant professional contacts.
For the purposes of UK data protection law, Fegu Ltd, trading as GennFlow, is the data controller for personal information collected and used in operating these services.
Registered company details
Fegu Ltd
Company number: 12964523
Registered office: GennFlow, 15 High Street, Brackley, Northamptonshire NN13 7DH, UK
Website: gennflow.com
Email: hello@gennflow.com
We collect and process different categories of personal information depending on how individuals interact with GennFlow.
Account and subscriber information
When someone registers or subscribes, we may collect:
Name and company name
Business email address and telephone number
Account and subscription details
Subscription status and payment records
Platform activity, including signals viewed, unlocked or saved
Communications and customer support enquiries
Professional contact information
As part of our business intelligence research, we may collect and process publicly available professional information, including:
Names and professional job titles
Employer and organisation details
Business email addresses and telephone numbers
Professional LinkedIn profile URLs
Publicly available information about professional responsibilities, projects and commercial activities
This information is collected for business intelligence purposes and may relate to individuals who have not registered with GennFlow.
Technical and website information
When visitors access our website or platform, we may collect technical information including IP addresses, browser information, device details, website usage data and cookies.
We obtain personal information from several sources.
Directly from individuals
When users register, subscribe, contact us or interact with the GennFlow platform.
Publicly available professional sources
Our business intelligence research uses information available through company websites, professional networking platforms, public announcements, official publications, procurement notices and other publicly accessible business sources.
Where reasonably possible, we maintain records of the sources used to compile professional intelligence.
We focus on information relevant to an individual’s professional role and do not intentionally collect sensitive personal information for inclusion in our intelligence signals.
We process personal information to:
Provide and maintain the GennFlow website and platform
Create and manage user accounts and subscriptions
Process payments and maintain transaction records
Research, prepare and deliver business intelligence signals
Identify relevant professional contacts associated with commercial opportunities
Personalise platform functionality and improve our services
Send service notifications, intelligence updates and relevant marketing communications
Respond to enquiries and provide customer support
Maintain platform security and prevent misuse
Meet legal, regulatory and accounting obligations
We do not sell standalone personal contact databases. Professional contact information may, however, form part of the commercial intelligence made available through paid GennFlow subscriptions.
We process personal data under the lawful bases provided by the UK General Data Protection Regulation (UK GDPR).
Contractual necessity
We process account, subscription and service-related information where necessary to provide services requested by our users or fulfil our contractual obligations.
Legitimate interests
We may rely on legitimate interests to research and provide relevant B2B intelligence, maintain and improve our services, protect our platform and undertake appropriate business communications.
For professional contact information, our legitimate interest is to help creative agencies identify relevant commercial opportunities and connect with appropriate business decision-makers.
We assess these interests against the rights, freedoms and reasonable expectations of the individuals concerned.
Legal obligations
We process certain information where necessary to comply with applicable legal, financial and regulatory requirements.
Consent
Where consent is required, including for certain marketing communications and non-essential cookies, we will request it separately. Consent may be withdrawn at any time.
GennFlow researches and publishes business intelligence concerning organisations, projects and emerging commercial opportunities.
Some intelligence signals include the names and professional contact details of individuals who may be relevant to a particular opportunity.
This information is:
Collected from publicly available professional sources
Selected for its relevance to legitimate business activities
Made available only to authorised subscribers who unlock the relevant intelligence
Subject to reasonable measures to maintain accuracy and relevance
We do not intentionally publish private residential addresses, personal financial information or special category personal data within our intelligence signals.
Individuals featured in GennFlow intelligence may request access to, correction of or removal of their personal information, subject to applicable data protection law.
Requests can be sent to hello@gennflow.com.
We share personal information only where necessary to operate our services, provide business intelligence or meet legal obligations.
Our technology and service providers include:
Softr for platform functionality and user access
Airtable for managing platform information and business intelligence records
Stripe for secure payment processing and subscription billing
HubSpot for customer communications and email marketing
We may also use website hosting, analytics and other operational service providers.
Professional contact information included within GennFlow intelligence may be disclosed to authorised subscribers who unlock the relevant signal.
We may disclose information to regulators, legal advisers or other authorities where required by law.
We do not sell subscriber account information to third-party advertisers.
Subscription payments are processed through Stripe.
GennFlow receives information necessary to manage subscriptions, confirm payments, maintain billing records and provide customer support.
Payment card information is handled by Stripe in accordance with its applicable privacy and security arrangements.
For further information, please visit Stripe’s Privacy Policy.
Our website and platform may use cookies and similar technologies to support essential functionality, remember preferences, understand website performance and improve the user experience.
Some cookies are necessary for the website and platform to operate. Other cookies, including certain analytics or marketing cookies, may require your consent.
Where required, we provide appropriate cookie controls so visitors can accept or reject non-essential cookies.
Further information about the cookies used and their purposes will be provided through our cookie settings or cookie notice.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining accurate business intelligence and complying with legal obligations.
Account and subscription records may be retained following account closure where necessary for accounting, legal or dispute-resolution purposes.
Professional contact information is subject to review for continued relevance and accuracy. Information that is no longer required, is materially inaccurate or should no longer be processed will be corrected, restricted or deleted as appropriate.
Retention periods are determined according to the nature of the information, its purpose, applicable legal requirements and the rights of the individuals concerned.
Some of our technology providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take steps to ensure that appropriate safeguards are in place in accordance with UK data protection law.
These may include applicable adequacy regulations or approved contractual safeguards, where required.
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These include appropriate access controls, secure technology providers and restrictions on access to information within our systems.
Although we work to protect personal information, no internet-based service can guarantee absolute security.
Under UK data protection law, individuals may have the following rights:
Right of access
To request information about the personal data we hold about you.
Right to rectification
To request correction of inaccurate or incomplete personal information.
Right to erasure
To request deletion of personal information in certain circumstances.
Right to restrict processing
To request that we limit how personal information is processed in certain circumstances.
Right to object
To object to processing based on legitimate interests, including the use of professional contact information within GennFlow intelligence.
You have an absolute right to object to processing of your personal data for direct marketing purposes.
Right to data portability
To request the transfer of certain personal information to another organisation or directly to you, where applicable.
Right to withdraw consent
Where processing relies on consent, you may withdraw that consent at any time without affecting the lawfulness of earlier processing.
You may also have rights relating to decisions based solely on automated processing that have legal or similarly significant effects.
To exercise your rights, contact hello@gennflow.com.
We will respond in accordance with applicable data protection law, normally within one month of receiving a valid request.
We may send registered users and business contacts relevant communications about GennFlow, including service updates, intelligence alerts, product information and marketing messages.
Marketing communications will be sent in accordance with applicable UK data protection and electronic marketing laws.
Recipients can unsubscribe from marketing communications using the link provided in relevant emails or by contacting us directly.
Unsubscribing from marketing will not prevent essential account, security or subscription-related communications.
GennFlow is a business-to-business service intended for professional users aged 18 or over.
We do not knowingly collect personal information from children for the purpose of providing our services.
We may update this Privacy Policy to reflect changes to our services, technology, legal obligations or data processing activities.
The latest version will be published on our website with an updated revision date.
Where required, we will notify affected individuals of material changes.
For questions, concerns or requests relating to personal information, please contact:
GennFlow
Fegu Ltd trading as GennFlow
Email: hello@gennflow.com
Website: gennflow.com
If you are dissatisfied with how we handle your personal information, you may also complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Website: ico.org.uk
Telephone: 0303 123 1113
We encourage you to contact us first so that we have an opportunity to address your concerns.